ecomm images created by ceft and company for timberland
ceft and company was engaged to art direct, create, cast and style, photograph, edit, and deliver a template that would guide the look and feel of the timberland’s future ecommerce website.
timberland’s original website (L) and “option 1” with image/context calibration + video embed (R)
the agency began with the project needs, and market research, followed by ideation stages. the presentations covered everything from visual context and setting, to casting re-calibration, lighting, styling, as well as the “presentation-language” of the product through the imagery.
above “option 2” offers the agency UI recommendations to simplify the website design and keep the focus on the new visual language and messaging.
although the redesign of the website was ruled out at the time, the agency recommended and offered this option, which is clearly simpler to navigate and more premium in feel as an ear-mark project for future consideration.
as far as the visual language, a lighting template, and a neutral-tone color palette was created to amplify the product and polish the feel of each page.
accompanying the still are the video example featuring footwear (L) same video example featuring outerwear (R)
the agency then began filming and shooting a series of examples for apparel, accessories, and footwear. the goal was to showcase the agency’s recommended casting, styling, and presentation of the products. the still images and videos not only highlight how the products are displayed, but also emphasize how they are worn and by whom.
styling and casting was in huge deficit given the goals of attracting younger audiences and positioning timberland as a serious contender in the gen-z and millennial market. the agency continued to work with the clients internal team, on each seasons casting and styling, to remedy the problems.
relevant styling and casting were a major deficit, particularly given the goals of attracting younger audiences and positioning timberland as a serious contender in the gen-z and millennial markets. the examples provided guidance to the internal teams on how to align e-commerce with ongoing marketing campaigns the agency was producing. the agency continued to collaborate with the client’s internal team on each season’s casting and styling to address these challenges.
accompanying the still are the video example featuring outerwear (L) same video example featuring footwear (R)
each set was accompanied by a video showcasing a complete look from head-to-toe, even when presenting footwear. the goal was not only to highlight the individual products but to demonstrate how each piece fit into the larger timberland lifestyle and community. in today’s marketing landscape, where authenticity, storytelling, and visual storytelling are paramount, these videos aimed to contribute just a bit more to what is otherwise a cold digital landscape.
by showcasing how the products were worn and experienced in real-world, we sought to strengthen timberland’s brand image, emphasizing its relevance and appeal to younger, trend-driven consumers.
this approach was just one small part of solidifying the identity and image we had been shaping over the past three years, positioning timberland as one of the top choices among gen-z and millennial audiences.
accompanying the still are the video example featuring footwear (L) same video example featuring outerwear (R)
this is just one of the many digital projects by the agency. to see more of our digital work please view all digital work. or to see more of our collaborations with this iconic brand please view all work for timberland.
