
logo and identity design for essmay new york

essmay new york is a fashion brand rooted
in the love for travel
and a passion for details
every piece created is designed for the curious, the adventurous, the creators who collect memories.

Inspired by the energy of new york city, the textures of faraway lands, and the stories of our travels and close friends.
the collections celebrate individuality, inclusiveness, and the joy of discovery.

brass icon logo hardware



essmay hangtag that doubles as a flip book note pad + essmay icon logo garment hardware

original logo icon hardware created for apparel

larger hardware for accessories and leather goods


alternative hang tag that doubles as a luggage tag



logo and identity design for essmay new york





anatomy of our logo

designed with version A, B, C to accommodate larger and smaller applications including knitwear and low thread count woven labels.
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social icons

label application
to see more identity and branding click here, or you can view all work related to this project.
