“lululemon’s success lies in its influencer campaigns and its ability to cultivate relationships with fitness instructors, yoga teachers, and community leaders, which in turn helps create enthusiastic brand ambassadors. you can see it in their official ambassador program: the brand extends exclusive perks and opportunities to local fitness figures, who in turn…”
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influencer: lululemon health and wellness everlux influencer social / instore / online
everlux is here everlux is lululemon’s fastest-drying, high-performance fabric designed for intense, sweaty workouts… imagine HIIT, spin, cross training or hyper trophy training. it features a unique dual-knit construction with a soft, brushed exterior and a cool, slick interior. it is highly breathable, four-way stretch, and provides medium-to-high compression for those muscles that need it. […]
social media: lululemon health and wellness everlux influencer social / instore / online
on set for lululemon social campaign that included assets for instore and online. lululemon recognized early on that forging connections with fitness instructors, yoga teachers, and community leaders would yield enthusiastic brand ambassadors. those very ambassadors “…who in turn wear lululemon gear, post about it online, and become living […]