“turning the world of beauty on its head” the net-a-porter “upside down room” was a photo-op event set up by ceft and company new york to encourage social media engagement during a net-a-porter anniversary event. the room was designed to create an optical illusion, making visitors appear upside down when taking […]
Net-a-Porter
press: net-a-porter social media event embraces the surreal
“net-a-porter is turning the world of beauty on its head…. ‘of course i had to see what all the fuss was about… i got some good pix… and they where a hit on social media… then the figures came in… an outstanding number… more than 13 MILLION impressions over just 3 days made this net-a-porter experience by ceft and company go viral… now why didn’t i think of this?”
events: net-a-porter anniversary event with social media component new york
ceft and company was commissioned to design and build the event for net-a-porters beauty division. the agency came up with the line “turning the world of beauty on its head” and from there created a photo-op section at the event space for the guest to share on their social channels the […]
social media: net-a-porter turning the world of beauty on its head social media campaign and its results
“turning the world of beauty on its head” above: 3 gravity defying posts by @portermagazine @carlossoare and @karencollisnphoto form 100’s of initial posts form the day of the event that resulted in multi-million “earned impressions” on top social channels net-a-porter engaged ceft and company to assist in their anniversary event […]
news: e-comm powerhouse net-a-porter engages ceft and company
we are excited to be collaborating with the company that turned fashion on its head. what could net-a-porter do for beauty? stay tuned for more to come. view all work related to this project.