as part of the rebranding effort for revlon’s iconic fragrance charlie, ceft and company assisted in the naming of the new products, as well as the design of the new packaging range. charlie “electric blue” – naming by ceft and company for phase II of packaging work for revlon we created a range of 12 […]
Rolex
social media: nars cosmetics first social media campaign
fully integrated with facebook, the social media site will auto post entries on facebook. the face-pile module allows users to see like-minded friends who have also joined the experience. social media modules allow users to invite friends to the challenge or upload an entry image with comments. posted comments on the NARS site can be shared […]
product/package design: revlon’s charlie holiday gift packaging
1- the metallic silver base-coat, revealed above on the edge band, was altered by a touch plate of 5% white and matte aqueous costing, to create a slightly less reflective and more of a matte “pewter-y” finish. charlie by revlon is one of the most historic and iconic brands in the world of fragrance. ceft […]
product/package design: fragrance prototype 4
the bottle is made of synthetic opaque dorian, with a machined wooden lid and a snap-lock mechanism. the actuator consists of a dual nozzle, allowing two different doses of fragrance at the push of a button. the actuator dips into the fragrance via two flexible plastic micro tubes at the left side of the vessel containing […]
advertising: rolex our time is now – styling and visual story telling print campaign
ceft and company was commissioned for the ideation of the advertising campaign for rolex intended for men’s fashion publications like GQ, the rake, vogue homme, monocle, WSJ magazine, and the like. under the tagline “our time is now” the focus of the campaign was less about achieving your ambitions, than what you do once you […]
advertising: bioré nose strip
biore foam moisturizer television commercial produced by KBP under the creative direction of ucef hanjani, co founder and creative director of ceft and company. biore nose strips removes dirt and black heads deep with in your pores. the television spot contrasts the cool and clean-blue breezy setting with the hot and sweaty smoke-filled underground […]
advertising: bioré foam moisturizer
biore foam moisturizer television commercial produced by KBP under the creative direction of ucef hanjani, co founder and creative director of ceft and company. biore foam moisturizer is an extremely light formula with deep hydration that glides on smooth but feels strong. the television spot plays off the strong warrior woman, who in the […]