news: ceft and company engages in nike project for the 2012 london olympics

the iconic flyknit racer is one of nike’s most eco-friendly products to date. featuring designs by HTM, it utilizes a technology incorporating fibers and yarns in strategic positions to create a featherweight second skin for runners.

ceft and company new york will be involved in the creation of visuals and material for the 2012 london olympics that will include the flyknit racer as well as key US team kits designed by nike in an unexpected form of an etiquette book. more to come. view all work related to this project.