collateral: hennessy cognac bar coasters

pick your coaster!

custom-designed coasters in hennessy’s campaign blue signature color with words like flirt, stubborn, muse, klutz and instigator. the coasters were low key and curious enough to make you want to turn them over, thus “discovering” the brand rather than having them sell to you. consumers and bartenders loved the coasters, they exuded a level of confidence from a brand that didn’t need to plaster its logo all over the place. here you can view all work related to this project.