collateral: hennessy cognac stickers / postcards

“hennessy – appropriately complex” sticker postcards distributed for free in bars and clubs, allowing you to have a little fun labeling your friends while sipping some hennesy at the bar.

these self adhesive labels/postcards were placed in various nightspots for all to take. this process became known as the “hennessy party” where guests would tag one another with labels bearing words like queen, pawn, teddy bear and corporate shark. on the back were instructions for the perfect hennessy sidecar beverage. this was just one of the many pieces in alternative media campaign designed for hennessy. view all work related to this project.