katla is a sustainable and fully traceable fashion brand routed in iceland and manufactured in the united states.
the brand uses strictly organic cotton, farmed seaweed, and other mindful materials.
ceft and company was tasked with the design of katlas branding.
in that process the agency came up with the idea of a “garment tag” we called engineered design : we asked a simple question: “what is the use of a garment hang tag to an end-user, especially in today’s world of home delivery, e-comm and direct-to-consumer marketing?”
our designed garment hang tag had to have additional functions, aside from branding and tracking purposes…
the hang tag not only:
– confirmed the luxurious value of the product,
– but also doubled as a sustainable marketing idea to promote the brands environmental views,
– and as a social media challenge / contest to others in our community who wanted to make a stand.
the hang tag included two pieces of recycled board, one with a window cut out
the other with instructions on how to get involved and enter the contest
while clothing tags are informative and have a tracking function for the manufacturer, the end-users often simply discard them upon receipt. “intelligent design” can now give them a reason not to.
the instructional card reads:
1- use this “katla photo frame” template to take a picture of what katla means to you
2- post it on your instagram feed and tag @katlaforce to inter the contest
join the force!
the card also states that “we may repost your image and tag you. each month, the account associated to the image with the most likes will receive a $200 credit towards any future katla purchase.” the goal was to…
this gives the audience a way to voice their views
user @ic_ _ _ forever
user @to_ _ _ started
user @lo_ _ _ scx
user @mari_ _ _
user @ita_ _ _ secret
use this hangtag and frame to show what katla means to you. share it for a chance to win cash and more of what you love.
for katla, ceft and company designed the logo, identity, typography, brand elements, packaging, labels, hangtags, limited edition collab butter hoodie, digital consulting, as well as this integrated social media effort. more to come. view all work related to this project. visit katla.com to learn more about the brand and to support a new force in fashion.
