advertising: jaguar xk8 campaign

this campaign was concieved under the creative direction of ucef hanjani during his tenure at ogilvy & mather new york. this was one of the first campaigns for jaguar cars to conjure a sense of fashion and lifestyle to the brand. photographed across the united states and mexico, from snow capped mountains to white sand beaches, this campaign helped expand upon the range of models offered. consequently, future ads capitalized on this positioning making jaguar one of the most fashionable options in the world of luxury automotive.