the interviews with krug ambassadors, including david lynch, jean nouvel, anjelica huston, gradon carter and buzz aldrin, were intended to be shared exclusively on the krug micro website. teasers and clips from the interviews were also used on social media and in teaser ads to direct traffic… here is a quick demo showing the three sections of the micro website including:
i ) a brief history section on “le cabinet de curiosités”
ii ) a short documentary on the “making-of” and why this historic idea of “le cabinet de curiosités” is so fitting for krug champagne
iii ) and finally the five campaign visuals themselves, which were brought to life here, with the ambassador going over each item submitted one-by-one, explaining how an object played a role in their lives and making them who they are today.
to see the full interview please visit this page.
full screen animation upon entry.
minimal navigation, exquisite taste.
the history of a great brand and idea.
the campaign: simply click on the items and hear the voice of anjelica huston explain the significance.
or hear the voice of david lynch explaining his experience as a child and an usher at the JFK inauguration.
the microsite would then allow viewers to be forwarded to the official krug site for more info. view all work related to this project.
