digital: content and qr codes created by ceft and company for nike

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user scans the qr code with mobile device to play product video. see one of the 6 videos below.

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six short clips created for nike by ceft and company during nike’s event in NYC, allowing users with iphone and other smart phones to tag and view the content for the launch of nike women’s apparel. the QR codes include a clip for the recently launched iphone app NTC (nike training club) that allows users to keep track and optimize their workout routine.