press: joe boxer for kmart featured in adweek


adweek names kmarts joe boxer TV advertisement as one of the best spots.

“under the art direction of ucef hanjani, kmart’s “vaughn” spot was featured in adweek. wearing only underwear, vaughn lowery garnered some serious publicity with his chippendales act. still, his joie de vivre rubs off. why is this man so happy? because kmart now carries joe boxer clothing. ” –adweek. view all work related to this project.