ceft and company was commissioned to design and build the event for net-a-porters beauty division. the agency came up with the line “turning the world of beauty on its head” and from there created a photo opp section at the event space for the guest to share on their channels […]
Caleres
digital: kastel e-commerce website design and development
the kastel e-commerce website designed and developed by ceft and company. the landing page consists of six visual categories to help navigate the site. (mouse-over reveals text for each category) they consist of : 1- featured product link, 2- the kastel story link, 3- breathable technology (icon) and products link, 4- water repellent technology […]
social media: donald pliner’s “the art of fun” S/S instagram takeover
after the completion of our “art of fun” campaign for donald pliner, ceft and company’s involvement expanded into the brand’s social media channels (an area where the brand needed some help). the instagram visual takeover spanned just over four weeks, and provided a perfect opportunity to continue the “art of fun” platform and express the […]
advertising: salvatore ferragamo campaign by glen luchford
art direction : ceft and company new york for ferragamo. above are two of approximately ten executions created for salvatore ferragamo’s global campaign. the campaign was art directed by ceft and company’s creative director ucef hanjani and shot by film buff and filmmaker/photographer glen luchford. the château-de-voisins just outside paris was chosen as the perfect […]
collateral: nike olympics etiquette book
nike uses a special reflective material in their olympic line which is extremely difficult to reproduce in photographs and in print. due to ceft and company’s close working relationship with its partners the team worked extensively prior to the shoot with the photographer, crafting the lighting technique. furthermore tests and discussions were conducted with their […]
Advertising: whbm the heart of workwear tv commercial by ellen von unwerth featuring coco rocha
white house black market releases the third episode of the “workkit” series, directed by ellen von unwerth and created by ceft and company. model coco rocha charms us once again in “the heart of workwear”, showing off a new set of moves while dancing the day away between her preoccupied coworkers. the spot bookends the […]
print: nike master the elements fall winter “all condition” running collection print campaign
master the elements: the nike running collection FW – above: women’s shield flash max jacket. still frame from nike’s “master the elements” film created and produced by ceft and company new york. men’s shield max jacket. women’s flash tight. women’s rain runner jacket. women’s rain runner jacket / women’s shield tight / women’s free […]
collateral: Supreme Model Kits for NYFW
ceft and company designed and produced the supreme models custom show-kits for new york fashion week. the outer shell of the kits utilize specialty paper stock and tear open on one-end via die stamp perforation, revealing a flood of color cards on the inside. supreme’s lineup includes catwalk constants such as, on the left: lucy […]
Advertising: donald pliner “the art of fun” f/w campaign
“the art of fun” campaign for donald pliner continues with this fall / winter installment of brand visuals for online and advertising. “the art of fun” idea was derived from the brands history and DNA, rooted in bold design-cues and innovative use of materials. the campaign idea and visuals were conceived, produced and created by […]
ADVERTISING: DONALD PLINER “THE ART OF FUN” S/S CAMPAIGN – GARDENS
“the art of fun” is back with S/S season three… a summer afternoon in the garden… this years spring /summer designs incorporated lush colors and playful tropical patterns which influenced the setting of the campaign. model susanne knipper from the society management feeding our golden birds… sneaking in on our guy was a friendly, but […]
editorial: JIL SANDER FOR PUMA
photographed on a white artist’s sketchbook and bobinga wood by kenji toma under the creative direction of ceft and company. view all work for editorial / art direction.