to revitalize revlon’s iconic fragrance brand, charlie, ceft and company proposed going back to the brand’s fragrance DNA and partnering up with a renowned fragrance designer to bring credibility back to the brand. the launch would begin with the creation of a limited edition perfume in order to generate press, and eventually use as guide […]
charlie revlon brand relaunch
logo/identity: charlie logo and identity development
as part of a broader re-branding effort for revlon’s historic brand, charlie, ceft and company created an updated version of the brand iconic logo and identity. view all work related to this project.