“the stunning coco rocha will return to be the face of white house black market’s fall campaign with a series of print and television advertisements. entitled ‘alter ego,’ the new tv spot will feature the supermodel doing more than just striking a fierce pose–instead, she will be tap-dancing a routine specifically created by broadway choreographer, laurin latarro…”
coco rocha tap dance
BTS: whbm the heart of workwear behind the scenes images featuring ellen von unwerth and coco rocha
rehearsal with choreographer john byrne, director ellen von unwerth, WHBM’s sandra ranke and ceft and company’s creative director ucef hanjani carolina pimenta from ceft and company even choreographers have to eat. model coco rocha, choreographer john byrne and purdie baumann make-up artist lisa houghton with ucef hanjani stylist sarah ellison molly mcmullin, coco rocha and […]
bts: whbm alter ego featuring coco rocha
behind the scenes with ceft and company and model coco rocha as she challenges her alter ego to a dance-off for white house black market’s fall 2012 campaign. view all work related to this project.
film: whbm alter ego tv commercial featuring coco rocha vs. coco rocha
model coco rocha dance challenge with herself in this white house black market TV commercial following the success of the first white house black market commercial “a musical odyssey” by ceft and company, the sequel titled “alter ego” surprises the audience with coco’s twin who battles her in the ultimate “dance-off”. the spot directed by […]