images created for double eleven social channels, online marketing, ecom and seasonal look book. 1 day studio shoot photographed on fuji film by karen collins. view all work related to this project ceft and company worked closely with double eleven’s founder in the production […]
CONTENT CREATION
advertising: “never underdressed” london digital advertising
director/photographer karen collins collaborates with ceft and company on the conception and production of the ethereal series, never underdressed. set in a red room and featuring model cris herrmann (celine, vivienne westwood, calvin klein, paul & joe, alexis mabille) this is a series of seven short and enigmatic vignettes for never underdressed digital advertising […]
social media: “stranger than paradise” social media campaign for salon des alt
ceft and company created this visual campaign consisting of 26 short 5-second clips, intended for digital billboards, instagram stories and highlights. the idea was to draw attention by creating unexpected clips that felt “produced” and worthy of viewing without them being too costly… the end goal was to create show-stopping clips that encourage re-posting […]
strategy/positioning: revlon’s charlie – how to bring a ‘heritage brand’ back into the limelight
great history for one of the most successful fragrance brands of all time. charlie changed the world of perfume with a wink. an “a-to-z” brand stewardship is key in any revamping. plans for a limited-edition perfume launch are essential in recapturing the lead perfume position charlie once had. while charlie lost ground in the past […]
digital: krug champagne ambassadors micro website – content and interviews
the interviews with krug ambassadors, including david lynch, jean nouvel, anjelica huston, gradon carter and buzz aldrin, were intended to be shared exclusively on the krug micro website. teasers and clips from the interviews were also used on social media and in teaser ads to direct traffic… here is a quick demo showing […]