“on tuesday nike unveiled new plans to help mother earth. nike’s new nike considered design plan is to have all apparel, footwear, and sports equipment meet environmentally friendly standards for all footwear come 2011. the same goes for nike apparel by the year 2015, along with equipment by 2020. nike’s agenda is to cut waste of their global footwear supply by 17% and raise the use of environmentally preferred materials by 20%. nike’s mark parker reports to WWD: ‘i see potential for us to be a game changer….this is good for our shareholders, our consumers, and ultimately, our planet.’“ the blog trashbag aesthetics reports on the nike considered campaign and its…
environment
press: nike considered unveiling new products
“nike inc unveiled a line of more eco-friendly products on tuesday which aim to use more sustainable, recyclable materials that should also translate into better profit margins for the future. that strategy will help the world’s largest maker of athletic shoes and apparel keep its stride as consumers worldwide cut back on spending on worries about a deepening financial crisis, its top executive told reuters.” nike considered unveils their new campaign featured in stv online discussing their usage of recyclable materials and environmentally friendly products. the creative design for the project and the launch event was executed by ceft and company new york. the event’s interior,…