the two iphone and ipad apps were developed for nike by ceft and company to showcase the SS2011 line up and technology in an entertaining, informative and yet emotional manner. in addition, a limited number of ipads were customized and programmed by ceft and company to be shared with key editors around the globe. that […]
FILMS / TV /WEBFILMS
bts: Krug with Graydon Carter, David Lynch, Anjelica Huston, Buzz Aldrin and Jean Nouvel
LVMH krug champagne – a lesson in luxury marketing le cabinet de curiosités short film includes interviews with director david lynch, editor-in-chief graydon carter, actress anjelica huston, astronaut buzz aldrin and pritzker prize winning architect jean nouvel. the film was created as part of the LVMH’s krug champagne communication effort and intended for use […]
film: PEPSI world cup viral spot with landon donovan of the u.s. dream team
landon donavan of the LA galaxy and the US national team what is GSP? GSP stands for “gatorade series pro” a sports drinks exclusively available to pro athletes here’s a look at an interview with landon donovan, of the LA galaxy and the US national team, where the biggest challenge posted was in persistence […]
digital: viral customizable video proposal for ermenegildo zegna
ceft and company helped conceptualize a viral video, envisioned to drive traffic and awareness for the launch of zegna cologna. the contest presented a chance to win a custom tailored suit manufactured by zegna. the portal site allows the user to enter a person’s name or nickname and have a customized video e-mailed to the […]
press: nike be free in top 10 fashion films
nike: be free film by barnaby roper for ceft and company makes the cut on the “fashion film network” top 10 list of fashion films, losing the number 1 spot to lady gaga’s “born this way” video filmed by nick knight.