landon donavan of the LA galaxy and the US national team what is GSP? GSP stands for “gatorade series pro” a sports drinks exclusively available to pro athletes here’s a look at an interview with landon donovan, of the LA galaxy and the US national team, where the biggest challenge posted was in persistence […]
GSP PEPSI
case study: pepsi gatorade g-series pro product launch efforts tally near 120 million impressions in just a few weeks
ceft and company created this influencer event for pepsi’s g-series pro in new york for a select 75 guests; including those from the press elite, bloggers, and the world of professional sports. the agency turned georgio deluca’s (of dean & deluca) penthouse apartment into a pro-athlete’s dream pad, showcasing how for a pro, sports and […]