choreographer jamie king (madonna, michael jackson, prince) created the nike dance routine, to help launch nike rockstar workout. the event took place at DIA art center in new york. location, design and production by: ceft and company new york. view all work related to this project.
jamie king
collateral: nike rockstar press kit
in the spirit of 80’s dance – the kit was designed to resemble a video cassette featuring a slide insert despite its larger size and advanced, high tech, materials. collateral created by ceft and company for nike dance in the collaboration with choreographer jamie king. in the spirit of 80’s dance and the influences […]
bts: nike rockstar – smart ways to maximize efforts for doing bird magazine
fashion photographer karen collins was commissioned by ceft and company to photograph a story staged at the nike event venue designed by the agency. the story ran in the alternative fashion publication “doing bird” and mixed in vintage couture with nike’s latest dancewear. this was a smart way to maximize efforts in the announcement of […]