the jaguar XK8 roadster – luxury automotive marketing campaign – “a new breed of jaguar” executions “slow and steady wins the race… what race?” “your mother would be proud. dad would be insanely jealous.” “frankly my dear i don’t give a damn…” “seats two… because how many true friends can you really […]
luxury automotive marketing campaign
advertising: jaguar xk8 coupe a new breed campaign
the jaguar XK8 – luxury automotive marketing campaign – “a new breed of jaguar” executions “somewhere, there’s some one, exactly like you. lucky sod.” “it’s lonely at the top… that is precisely why we made it a two-seater.” “see and be seen… by nobody.” messaging for the new […]