ceft and company has been commissioned by w hotels to work on branding and positioning for their hotels. the challenge for w arose with the saturation of the market by boutique hotels such as: the ian schrager company, andre balazs, and jt hospitality (thompson hotels) and the need for w to reassess its leadership position. […]
naming
identity/naming: Spaceprojekt
identity and logo design for spaceprojekt. view all work related to this project.