“net-a-porter is turning the world of beauty on its head…. ‘of course i had to see what all the fuss was about… i got some good pix… and they where a hit on social media… then the figures came in… an outstanding number… more than 13 MILLION impressions over just 3 days made this net-a-porter experience by ceft and company go viral… now why didn’t i think of this?”
net-a-porter
events: net-a-porter anniversary event with social media component new york
ceft and company was commissioned to design and build the event for net-a-porters beauty division. the agency came up with the line “turning the world of beauty on its head” and from there created a photo-op section at the event space for the guest to share on their social channels the […]
social media: net-a-porter turning the world of beauty on its head social media campaign and its results
“turning the world of beauty on its head” above: 3 gravity defying posts by @portermagazine @carlossoare and @karencollisnphoto form 100’s of initial posts form the day of the event that resulted in multi-million “earned impressions” on top social channels net-a-porter engaged ceft and company to assist in their anniversary event […]
news: e-comm powerhouse net-a-porter engages ceft and company
we are excited to be collaborating with the company that turned fashion on its head. what could net-a-porter do for beauty? stay tuned for more to come. view all work related to this project.
press: net-a-porter beauty event as featured in fashion bomb daily
“beauty isn’t really my bag, though i’m starting to dip my toe in it because it’s fun, attainable, and let’s be honest: who doesn’t like to shine? i was invited to net-a-porter’s beauty anniversary yesterday, and in addition to taking snazzy pix like the one below, i was able to find out about a few fabulous products that i’ll have try out soon…