objective) ceft & company was asked to develop an eye-catching press kit for a new line of apparel called Nike Pro Performance, gear that professional athletes wear under their suits to keep cool and dry. The kit had to work in tandem with the warrior theme developed for the campaign’s broadcast communications. audience) the press kit was hand-delivered to the general media to create awareness of the new line of apparel. a total of 100 kits were created, each individually numbered. concept) the design was based on the premise that athletes, like warriors, create something powerful and timeless, ceft & company looked toward historical references for inspiration…