ceft and company new york was engaged by revlon UK for the relaunch of charlie fragrance brands. the agency created a 5-year plan that included positioning, identity, brand partnerships, exclusive distribution plans, scent creation, as well as packaging design and limited edition bottles. the first element due to be revealed to the UK public was […]
revlon's charlie fragrance
press: charlie packaging selected in graphis design annual
revlon’s charlie new design packaging by ceft and company new york as featured in graphis design annual. publishing work from some of the best talent in design, advertising, and photography, graphis is committed to embracing the entire artistic community by presenting aspiring young artists, as well as award-winning professionals. view all work related to this […]
press: charlie packaging featured in the dieline
quotes from the dieline: “the relaunch program encompasses; positioning, exclusive distribution, naming, scent creation, packaging design and a flagship limited edition bottle that will be introduced across a 3 years plan and had begun in 4th quarter of 2013. in it’s phase 1, the packaging of charlie eau de toilettes and body fragrances was completed and the products are planned for distribution in the later half of q1 starting with the uk market…” “charlie was a fire starter. she did things her way. charlie was credited for many firsts, such as: first cosmetics company to feature an african american woman in it’s advertising, and the first fragrance advertising to feature a women…