target’s quaint television ad, creatively directed by ucef hanjani receives an AIGA award and is documented on their site. view all work related to this project.
toilet paper commercial
film: Target TV Spot – Charmin’s Guitar Kid
one in a series of over 16 spots created for target stores at kbp under the creative direction of ucef hanjani. the brief requirements, unlike the usual target messaging that focuses on designer products, were to communicate “value” across basic household retail products such as detergent, tissue papers, and the like. it was quite a […]