advertising: target newspaper ads

a series of newspaper ads created, inline with targets witty image, for newyork time and other like publications.

the ad campaigns premise was to do a spoof off of the ever present tiffany & co’s ads that graced the opposite pages of the publication.

in good humor we mocked the pricey items on the tiffany & co page with amazingly reasonable items that somewhat represented the tiffanys images.

tiffany & co $550.00                                 target $29.99

over a 100 product ads where created in this campaign. shot efficiently on batches and creatively corresponding to each item being featured. creative director ucef hanjani worked on these innovative black and white ads for target, featuring enlarged products, and the juxtaposition of consumer and product seamlessly. view all work related to this project.