events: timberland greenstride nyc subway oasis event

a nyc subway station was transformed into an event space for timberland

jon gray co-founder of ghetto gastro collective which supplied the special snacks at the timberland green stride event

nature finds its way…

podiums displayed the art work, showcasing raw materials used in the latest timberland sustainable boot designs

ceft and company was brought in as creative advisors along with an “A” team of influencers and artists who re-imagined the amazing displays for timberland

ceft and company creative director ucef hanjani, with timberland CMO drike leenknegt, and jon gray co-founder of ghetto gastro

nature finds its way…

“timberland took over the abandoned platform within the bowery subway station in new york city to launch the new fall/winter greenstride collection. an experience like no other, guests were urged to get ready for anything as they descended into the belly of the citys subway station which timberland had transformed into an urban oasis…” keep an eye out for more to come. view all work for timberland.