case study: people and the press talk about white house black market commercial

youtube: “after having seen this ad, i just want to buy all the clothes and start tap dancing. yes, this ad is definitely working!”

the huffington post: “so as we were patiently waiting for the oscars red carpet to begin, a flash of fabulous appeared on the screen – white house black market’s new foot-tapping commercial featuring supermodel coco rocha.”

youtube: “this is the first ever clothing commercial that actually made me want to go to the store it was promoting. fabulous job”

facebook: “love this commercial!!!! i don’t ever like commercials!! this is the greatest, made me wanna get up and danceā€¦”

facebook: “i think this is an absolutely brilliant commercial!!”

refinery29: “the campaign was so successful that whbm asked coco back… the brand’s elegant work appears to move as easily as she does.”

youtube: “brilliant; set, music, dance, model (also the clothes look terrific). made my day the first time i saw on television.”

whbm_success_slides 4.29

youtube: “best fashion commercial ever…”

youtube: “this video is so good it made me wish white house black market also sold men’s clothes!!!”

youtube: “i deliberately hunted this commercial because after i saw it for the first time, i fell head over heels in love with both their outfits at 0:13 ;D”

the huffington post: “we loved the commercial so much we just had to share! and here’s a look at the making of the super cool spot.”

wwd: “total sales advanced 18.2% to 636.7 million from $538.5 million with a 9.9% rise in comparable store sales.”

see the impact of the campaign, watch the 3 commercials number 1, number 2, number 3 and see how it was all made in the behind the scenes. view all work related to this project.