the jaguar XJR – luxury automotive marketing campaign – “a new breed of jaguar” executions “enjoy your own company.” “some people think i act like i don’t give a damn… it’s not an act” messaging for the new jaguar XJR. this campaign was conceived under the creative direction of ucef hanjani during […]
Jaguar
advertising: jaguar xk8 roadster a new breed campaign
the jaguar XK8 roadster – luxury automotive marketing campaign – “a new breed of jaguar” executions “slow and steady wins the race… what race?” “your mother would be proud. dad would be insanely jealous.” “frankly my dear i don’t give a damn…” “seats two… because how many true friends can you really […]
advertising: jaguar xj6 re-certified a new breed campaign
the jaguar approved certified pre-owned jaguar XJ6 – part of “a new breed of jaguar” campaign “never chase a dream… let it find you.” “the shortest distance between two points is a straight line… and so?” “when you’ve gotten rid of all your baggage… but want to make sure you […]
advertising: jaguar xk8 coupe a new breed campaign
the jaguar XK8 – luxury automotive marketing campaign – “a new breed of jaguar” executions “somewhere, there’s some one, exactly like you. lucky sod.” “it’s lonely at the top… that is precisely why we made it a two-seater.” “see and be seen… by nobody.” messaging for the new […]