press: refinery29 features our nars social media campaign


“there’s all this hubbub about the new NARS book and its interactive website makeup your mind. the very cool creative team at ceft and company did the design and production. and sure, we love that everyone can get in on trying out the looks françois nars created for the just-released how-to tome, makeup your mind: express yourself, but what we’re really psyched about is the book’s before and after shots and easy photo tutorials. from everyday looks to makeup experimentation and mastery, nars’ latest call-to-diy-arms unveils looks that we totally dig using real people of all ages, not professional models. and, in an exclusive partnership with nordstrom, NARS created makeup your mind sets for eyes, lips, and cheeks, too. here’s to scoping out some impeccably awesome summer makeup!” view all work related to this project.