product/packaging design: revlon charlie rio rebel

rio rebel limited edition body spray packaging design by ceft and company for revlon charlie

charlie “rio rebel” – naming by ceft and company

for phase II of packaging work for revlon we created a range of 12 body sprays (see body spray range) and 4 eaux de toilette (see EDT work here) in various colors and scents…

however the time came to create a limited edition / limited production pack for charlie that could stand out on its own. working with printers in the UK we managed to create a smooth blend of colors and tones that is seldom seen on competitive packs currently on the market. rio rebel was a hit and quickly sold out.

click on the link to see all the work the agency has created for revlon over the span of several years, including strategy and positioning, product naming, product design, packaging design, logo development, marketing strategy. view all work for revlon.