Press: as featured in NY Times ceft and company to reintroduce revlon’s iconic brand charlie

“revlon, new york, chose ceft and company, new york, to help reintroduce the fragrance brand charlie. billings were not disclosed. the agency’s work will include packaging design.” ceft and company is thrilled to be the agency of choice for the rebranding of the iconic fragrance, charlie. many thanks to the new york times for the mention.

charlie is one of revlon’s most iconic fragrance brands which made waves upon its original launch back in 1973. since then, the brand lost its cache and was pushed into drugstore distribution, with mainly body sprays as its core business. the original brand had such impact that even today, charlie is mentioned in nearly every fragrance launch strategy. ceft and company’s efforts will be to update the brand image, starting with the product packaging, and the task of creating a cohesively designed product range that took into account the current production guidelines. view all work related to this project.