content creation: spaceprojekt spacescent 01

the fragrance launched by brainchild brent haas; the founder of spaceprojekt and a great supporter of various good causes. the launch of spacescent led to a slew of press articles and created a lot of buzz around the store. ucef hanjani was the creative consultant on spaceprojekt and recommended fuse to be commissioned to design the bottle. that collaboration sealed its place in the permanent design collection at MOMA new york. the price of the fragrance at the time was approx. $300 and the juice, approved by the founder brent haas, was made of pure perfume oil with an intoxicating air. view all work related to this project.