“revlon, new york, chose ceft and company, new york, to help reintroduce the fragrance brand charlie. billings were not disclosed. the agency’s work will include packaging design.” ceft and company is thrilled to be the agency of choice for the rebranding of the iconic fragrance, charlie. charlie is one of revlon’s most iconic fragrance brands which made waves upon its original launch back in 1973…”
body fragrance design
product/package design: revlon’s charlie redesign proposal for body fragrance
ceft and company new york was engaged by revlon UK for the relaunch of charlie fragrance brands. the agency created a 5-year plan that included positioning, identity, brand partnerships, exclusive distribution plans, scent creation, as well as packaging design and limited edition bottles. the first element due to be revealed to the UK public was […]