spring is a time to take flight and soar away from bad health, idleness, cold weather and more, so the nike be free ad campaign really strikes a cord with its audience. it features suspended sports models as they embrace this time to rejuvenate their bodies with top of the line gear and accessories. photographed by their spring collection, the nike be free ad campaign seems inspired by denis darzacq’s past photo series in which street dancers fake falling. considering that he was one the photographers commissioned for this campaign, i’m not surprised. the campaign was conceived and produced by ceft and company new york…
director barnaby roper
press: nike be free featured my modern met
let’s get light on our feet! for their spring/summer collection, nike released a new ad campaign be free by paris-based art photographer denis darzacq and director barnaby roper that shows how women’s training apparel and footwear can be lightweight, breathable, and comfortable. the photos show women floating through the air, free from their confined spaces that athletic garments and shoes typically place them in…
press: nike be free featured in carne mag
ceft and company engaged with paris-based art photographer denis darzacq and director barnaby roper for the nike be free ad campaign. featured here in carne mag, an independent digital magazine that promotes a very select group of creatives from an array of disciplines. carne mag is global, hailing from both the united states and argentina.
press: nike be free featured in designcollector
ceft and company’s nike be free campaign with art photographer denis darzacq and photographer/director barnaby roper landed in blogs around the world. it is featured here, in designcollector, an exclusive website providing a visual overdose of creativity to their international readers.
press: nike be free featured on fubiz
nike’s ‘be free’ campaign by ceft and company new york, highlighted the work of art photographer denis darzacq and director barnaby roper. featured above on the multinational, paris-based website, ‘fubiz’ and a multitude of other websites, the campaign helped nike spread the work about their latest innovations, across the globe. ‘fubiz’ boasts a large fan base, and focuses on inspirational and original pieces of work relating to culture and design.
press: nike be free featured in feel desain
ceft-and-company-ny-agency-press-nike-be-free-feel-desain
hailing the campaign as “incredible,” international blog ‘feel desain’ featured ceft and company’s nike be free campaign on their site with the utmost praise. working with art photographer denis darzacq and director barnaby roper, the agency achieved a new level of artistic heights for the global giant, nike. ‘feel desain’ is an online magazine featuring a diverse fan base. they partnered with top italian newspaper la stampa in 2010, to further expand their creative space.