“revlon, new york, chose ceft and company, new york, to help reintroduce the fragrance brand charlie. billings were not disclosed. the agency’s work will include packaging design.” ceft and company is thrilled to be the agency of choice for the rebranding of the iconic fragrance, charlie. charlie is one of revlon’s most iconic fragrance brands which made waves upon its original launch back in 1973…
fragrance agency new york
news: revlon engages ceft and company on brand relaunch
ceft and company new york is commissioned by cosmetic and fragrance company revlon for a positioning and strategy project for one of its iconic international brands. more details on this very exciting project to come. view all work for revlon.
press: new packaging for the revlon charlie fragrances revives a classic featured in trendhunter
“in preparation for the relaunch of the revlon “charlie” perfume, the ‘ceft and company new york’ creative agency was put to the task of rebranding revlon’s iconic fragrance with fresh packaging. when it first came out, the charlie brand was a frontrunner in fragrance…