“tomboy. appropriately complex. hennessy cognac.” “vegetarian. man-eater. appropriately complex. hennessy cognac.” third page media inserts (above left) accompanied key ads with appropriate cocktail recipes to encourage experimentation “matchmaker. divorce attorney. appropriately complex. hennessy cognac.” this campaign was created based on the tagline “appropriately complex” which embodied the complicated processes and layered aromas of eau-de-vies in an aged […]
hennessy. appropriately complex.
advertising: hennessy cognac campaign 1
“wants a commitment. wants a creme brulee. appropriately complex. hennessy cognac.” “loves oliver. loves oliver. appropriately complex. hennessy cognac.” this campaign was created based on the tagline “appropriately complex” which embodied the complicated processes and layered aromas of eau-de-vies in an aged cognac such as hennessy. the visual advertising campaign revolved around social settings that also embodied complex […]
collateral: hennessy cognac stickers / postcards
“hennessy – appropriately complex” sticker postcards distributed for free in bars and clubs, allowing you to have a little fun labeling your friends while sipping some hennesy at the bar. these self adhesive labels/postcards were placed in various nightspots for all to take. this process became known as the “hennessy party” where guests would tag […]