logo design and identity for “flow architech”, a new york based company with a focus on architecture and technology. the minimal logo and identity were featured in the japanese design publication, pie books. titled work in progress, the book entry showcased the work process behind each creation. view all work related to this project.
NAMING / IDENTITY
identity/naming: Nike Root
naming by ceft and company new york. “nike root” was created for nike inc. as the entity that included the core executives from nike stationed across the world. the root program connected them all and focused on a singular message rooted in nikes DNA. the custom made nike root band, designed and produced by ceft […]
logo/identity: nike root
ceft and company created the nike root collateral material. ceft and company was also responsible for the nike root website. ceft and company was also responsible for the nike root event in portland, oregon. nike executives flew from all over the world to gather around one purpose: to communicate with a singular voice what exists […]
identity/naming: Flow
flow naming and identity by ceft and company new york. view all work related to this project.
product design: nike limited edition leather suede and rope tote bag designed and manufactured through ceft and company
custom made shoe leather bag for “nike free” laser etched nike logo on the thick base leather two-tone contrast stitching all around custom silk label created for the project custom initials hand painted on each of the bags – corresponding to each fashion editor the challenge was to design and create a seemingly unisex tote […]
identity/naming: Seed
naming by ceft and company new york. a company’s name is the first point of contact with the outside world. it’s the first chance to show the world who they are and what they stand for. the right name can give you a strong, clear voice in a crowded market. naming, at its best, should […]
product/package design: michael kors very hollywood proposal
hollywood’s cliche image is of course the red carpet and the velvet rope. however there is another more intimate side to hollywood which is the writers and actors who make hollywood what it is. “very hollywood: story” packaging sported a glass bottle embedded in a die-cut script format. ceft and company teamed up with estee […]
logo/identity: krug campaign
ceft and company explored fonts, pantone colors and techniques for the identity and logo development of luxury champagne brand krug. view all work related to this project.
identity/naming: Spaceprojekt
identity and logo design for spaceprojekt. view all work related to this project.
logo/identity: fuse project / yves behar
the identity for fuse project needed to convey a sense of process – the idea of creating synergy out of chaos. the lines take you from the chaotic process of creation, to the simplicity of a line, and finally, the company name: ‘fuse project’. the name, which is void of any excessive ornamentation, has even […]
logo/identity: bostawn
ceft and company engaged in the identity development and logo design for the profound consulting and administration firm, bostawn. view all work related to this project.
identity/naming: Charlie Electric Blue
ceft and company was engaged with revlon in the creation of fragrance names for charlie perfumes. a series of names were created and put forth, after rounds of approval, the names where put through legal and TM search to insure clearances for global usage. the agency also was responsible for the product and package designs […]