“there’s all this hubbub about the new NARS book and its interactive website makeup your mind. the very cool creative team at ceft and company did the design and production. and sure, we love that everyone can get in on trying out the looks françois nars created for the just-released “how-to tome”, makeup your mind: express yourself, but what we’re really psyched about is…”
nars cosmetics social media
social media: nars cosmetics first social media campaign
fully integrated with facebook, the social media site will auto post entries on facebook. the face-pile module allows users to see like-minded friends who have also joined the experience. social media modules allow users to invite friends to the challenge or upload an entry image with comments. posted comments on the NARS site can be shared […]
press: the independent features our nars social media campaign
“inspired by the makeup brand’s popular makeover books, makeupyourmind.com – launched may 6 – invites beauty fans to upload their looks in the hopes of winning a trip to new york fashion week and other prizes. in order to participate, aspiring makeup artists need to connect via their facebook accounts in order to share their interpretations of ten different nars looks…”
digital: nars cosmetics “makeup your mind” contest facebook app
ceft and company’s award winning social media campaign for NARS also included a custom fangate on facebook that encouraged users to “like” the NARS facebook page in order to get inside. once there, a custom app allowed users to see the “live feed” of top candidates from the NARS “makeup your mind, express yourself” contest. the contestants sat […]
social media: citizen nars, nars cosmetics social media campaign
“this is a wikipedia of makeup, created by individuals around the globe, and brought to you by NARS cosmetics. what cosmetic brand would not want to own that?” – ucef hanjani, creative director of ceft and company. this is a call to all citizens of the world. all contribution to citizen nars are submitted via […]
Press: our nars social media contest has a winner
self-expression through makeup; playing with pigments to show the true you is paramount in my book! mega-makeup house NARS cosmetics has this very same philosophy; the company recently concluded the makeup your mind: express yourself game, which invited everyone to recreate makeup looks from makeup artist francois nars’ new beauty tome, makeup your mind: express yourself…
press: 5 reasons our nars social media campaign is loved
ceft and company’s social media campaign for NARS cosmetics as featured in coco & creme blog. “5 reasons we love: NARS’ new makeup your mind: express yourself site. 1. you will not have to worry about makeup ideas for the rest of 2011. there are twelve looks shown in total which gives you enough makeup ideas for the rest of the year…