Automotive
advertising: jaguar xjr a new breed campaign
the jaguar XJR – luxury automotive marketing campaign – “a new breed of jaguar” executions “enjoy your own company.” “some people think i act like i don’t give a damn… it’s not an act” messaging for the new jaguar XJR. this campaign was conceived under the creative direction of ucef hanjani during […]
advertising: jaguar xk8 roadster a new breed campaign
the jaguar XK8 roadster – luxury automotive marketing campaign – “a new breed of jaguar” executions “slow and steady wins the race… what race?” “your mother would be proud. dad would be insanely jealous.” “frankly my dear i don’t give a damn…” “seats two… because how many true friends can you really […]
advertising: jaguar xj6 re-certified a new breed campaign
the jaguar approved certified pre-owned jaguar XJ6 – part of “a new breed of jaguar” campaign “never chase a dream… let it find you.” “the shortest distance between two points is a straight line… and so?” “when you’ve gotten rid of all your baggage… but want to make sure you […]
advertising: jaguar xk8 coupe a new breed campaign
the jaguar XK8 – luxury automotive marketing campaign – “a new breed of jaguar” executions “somewhere, there’s some one, exactly like you. lucky sod.” “it’s lonely at the top… that is precisely why we made it a two-seater.” “see and be seen… by nobody.” messaging for the new […]
film: Target TV Spot – Mini Cooper Obstacle Course
one in a series of over 16 spots created for target stores at kbp under the creative direction of ucef hanjani. the brief requirements, unlike the usual target messaging that focuses on designer products, were to communicate “value” across basic household retail products such as detergent, tissue papers, and the like. it was […]
advertising: hennessy cognac shoot
“loves oliver. loves oliver. appropriately complex. hennessy cognac.” “matchmaker. divorce attorney. appropriately complex. hennessy cognac.” this campaign was created based on the tagline “appropriately complex” which embodied the complicated processes and layered aromas of eau-de-vies in an aged cognac such as hennessy. the visual advertising campaign revolved around social settings that also embodied complex characters […]
press: target, one of the best spots according to adweek
“a man unloads empty tide containers from a compact car and places them at precise intervals on the road. next scene: the car, in racing mode, weaves in and out of the plastic bottle, which represent traffic pylons. graphic: ‘prices so low. you don’t have to hold back’.”
advertising: target value print ads and outdoor billboards
“prices so low, you don’t have to hold back” under the creative direction of ucef hanjani, we created a campaign consisting of over 30 ads that showcased our client – target as well as their vendor partners by creating scenarios featuring quantities of the product being used in an unusual and non-traditional way. this benefitted […]
film: Stephen Knoll haircare TV commercial for Kose cosmetics
SKNY (stephen knoll new york) commercial for kosé corporation of japan. the luxury hair-care line was created by super-stylist stephen knoll who is arguably “the” hair stylist to the über-fashion world. aside from a list of supermodel-clients, knoll finds time to cater to his #1 client, the intimidating anna wintour herself. ceft and company’s storyline […]
editorial: BIG magazine las vegas issue
issue #53 of big is a cultural and geographical journey into the ultimate city of excess. cover photograph by guido mocofico. ceft and company was commissioned to create an entire issue of big magazine, the prestigious art & design and fashion magazine that collaborates with the best creative talent globally. previous issues were designed by […]
advertising: a selection of automotive related work for a range of our clients
advertising campaign for jaguar cars art directed by ucef hanjani – to see the full campaign please see all work created for jaguar. advertising for hennessy cognac photographed in the back of a luxury sedan proposal for dom perignon champagne advertising campaign for stephen […]
bts: SALVATORE FERRAGAMO ADVERTISING CAMPAIGN PHOTOSHOOT AT CHATEAU DE VOISINS OUTSIDE OF PARIS
château-de-voisins model eugenia volodina exiting car lighting tests. front grill of the silver maserati-quattroporte. with great thanks to the creative mind of bernard guillon and the guidance of natacha dzikowski the ever present lions standing watch at châteaus and […]
see archive: automotive