the two iphone and ipad apps were developed for nike by ceft and company to showcase the SS2011 line up and technology in an entertaining, informative and yet emotional manner. in addition, a limited number of ipads were customized and programmed by ceft and company to be shared with key editors around the globe. that […]
Films: Archive
press: target, one of the best spots according to adweek
“a man unloads empty tide containers from a compact car and places them at precise intervals on the road. next scene: the car, in racing mode, weaves in and out of the plastic bottle, which represent traffic pylons. graphic: ‘prices so low. you don’t have to hold back’.”
tv/films: joe boxer dancer tv commercial
under the art direction of ucef hanjani, this memorable joe boxer commercial for kmart was named one of adweek’s best spots. featuring actor vaughn lowery, the idea was that his happiness and dance moves come from the sheer joy of the joe boxer line being carried at kmart. view all work related to this project.
events: nike rockstar video of workout with choreographer jamie king at DIA new york
choreographer jamie king (madonna, michael jackson, prince) created the nike dance routine, to help launch nike rockstar workout. the event took place at DIA art center in new york. location, design and production by: ceft and company new york. view all work related to this project.
film: creative director ucef hanjani discusses the choice of photographer for the ferragamo campaign
one of the many images created for salvatore ferragamo ucef hanjani on choosing glen luchford on the set of salvatore ferragamo campaign shoot in france at le château de voisins. here is a short clip with ucef hanjani explaining why choosing glen luchford was such a key aspect […]
bts: kose SKNY haircare from the stephen knoll shoot
director steven mead and producer holly hartley founder of SKNY stephen knoll and model courtney herron kose executives hideto hokao and tatsuo kannami stills from behind the scene of the print and tv shoot with stephen knoll, director steven mead and photographer j.jordan. in this particular execution of the brand-story we see our model, courtney, […]
editorial: director wong kar-wai interview and cover story
interview with one of our favorite hong kong film directors, wong kar-wai. this magazine cover and accompanying editorial story made this issue a collectors edition. the spread includes the beautifully intimate interview with wong kar-wai, complete with visuals from his most important films such as days of being wild, chungking express, and in the mood for […]
film: super 8 short film carwash – a story as old as time
a short video, shot on super 8 film, using a canon XL-1014 film camera. made in the 90’s by ucef hanjani in california during his first 2 years at art center titled “car wash, a story as old as time” inspired by some of the great works of the 60s that hanjani was studying […]
film: super 8 short film last train to trancentral – a poor attempt at cinema
a short video, shot on super 8 film, using a canon XL-1014 film camera. made in the 90’s by ucef hanjani in california during his first 2 years at art center titled “a poor attempt at cinema” with many thanks to daniel for editing the original film, denise weaver, shadi shahrokhi, pierre picot […]