fashion and luxury, event design and production agency, based in nyc view the full ice sculpture installation here. this compilation of our work includes a few of ceft and company’s collaborations with nike, LVMH, pepsi, nars along with other international brands. the diversity in each production or event is as eclectic as the challenges we […]
Films: Archive
social media: timberland holiday shoot and instagram efforts
“take me for a spin…” here are the latest edits from our social media portion of the holiday shoot for timberland. including casting, production, styling, original music and editing. ceft and company’s engagement with the brand runs deep, from consultations on digital work to production of content and events for the brands marketing needs […]
film: Target TV Spot – Mini Cooper Obstacle Course
one in a series of over 16 spots created for target stores at kbp under the creative direction of ucef hanjani. the brief requirements, unlike the usual target messaging that focuses on designer products, were to communicate “value” across basic household retail products such as detergent, tissue papers, and the like. it was […]
social media: “stranger than paradise” 2/3 instagram campaign for salon des alt
ceft and company created this visual campaign consisting of 26 short 5-second clips, intended for digital billboards, instagram channel stories, and highlights. the idea was to draw attention by creating unexpected clips that felt “produced” and worthy of viewing without them being too costly… the end goal was to create show-stopping clips that encourage re-posting […]
beauty / fragrances: “stranger than paradise” 3/3 instagram campaign for salon des alt
ceft and company created this visual campaign consisting of 26 short 5-second clips, intended for digital billboards, instagram channel stories, and highlights. the idea was to draw attention by creating unexpected clips that felt “produced” and worthy of viewing without them being too costly… the end goal was to create show-stopping clips that encourage re-posting […]
Digital: Havoc second screen ipad app, UI and UX development
second screen app designed by ceft and company: identity, design, UI and UX in partnership with new york digital labs. setting screen displays user credentials and badges as well as user entered info. frequent users earn badges that gives committed users control and power on what the network broadcasts. the second screen app is synced […]
film: target tv spot – swiffer ballerinas
one in a series of over 16 spots created for target stores at kbp under the creative direction of ucef hanjani. the brief requirements, unlike the usual target messaging that focuses on designer products, were to communicate “value” across basic household retail products such as detergent, tissue papers, and the like. it was quite […]
Advertising: whbm the heart of workwear tv commercial by ellen von unwerth featuring coco rocha
white house black market releases the third episode of the “workkit” series, directed by ellen von unwerth and created by ceft and company. model coco rocha charms us once again in “the heart of workwear”, showing off a new set of moves while dancing the day away between her preoccupied coworkers. the spot bookends the […]
Digital: vidflow music video app design, UI and UX development
app design for ios, android and desktop. “change the way you love your music”… ceft and company new york’s engagement with norwegian tech firm, vidflow, included the identity design for the company as well as the development of the company’s product: an app optimized for ios and android devices, as well as a fully-scalable desktop […]
digital: nike supernatural women lookbook
here is ceft and company’s latest installment for nike, in collaboration with photography duo, santiago and mauricio sierra and styled by tom van dorpe. the team’s creation was a visual platform delivering nike’s women’s spring/summer 2013 line. the result is an animated digital booklet where the images magically come […]
ADVERTISING: DONALD PLINER “THE ART OF FUN” S/S CAMPAIGN VIDEO
“the art of fun” S/S video – bts “the art of fun” has returned for the summer. the whimsical theme has continued, this time with a resort collection leading the way. the bright vivid colors pop with a floral resemblance against the lush greenery. the imagery was inspired by the playful patterns and choice of […]
advertising: more “never underdressed” london underground digital advertising
moving pictures: digital advertising – outdoor screens and on social media digital outdoor adverting: london tube station and new york subway director/photographer karen collins collaborates with ceft and company on the conception and production of the ethereal series, never underdressed. set in a red room and featuring model cris herrmann (celine, vivienne […]
BTS: whbm the heart of workwear behind the scenes images featuring ellen von unwerth and coco rocha
rehearsal with choreographer john byrne, director ellen von unwerth, WHBM’s sandra ranke and ceft and company’s creative director ucef hanjani carolina pimenta from ceft and company even choreographers have to eat. model coco rocha, choreographer john byrne and purdie baumann make-up artist lisa houghton with ucef hanjani stylist sarah ellison molly mcmullin, coco rocha and […]
press: bruno magli’s premier fashion film 603: featured on models.com
bruno magli’s premier short film, 603 as featured on models.com. the film was directed by karen collins and features models heidi mount and matt clunan. ceft and company collaborated and advised on the idea stages and assisted in the post with edit, music and titling. the film is the first of its kind for the luxury fashion house, and surely paved the way for works to come…
case study: white house black market coco rocha tap dance commercial
ceft and company collaborated with fashion retailer white house black market for a span of approximately 14 months, producing three television spots. the spots proved to be successful for the company, boosting traffic to their stores and creating brand recognition in the industry. the company’s stock skyrocketed within 12 months of partnership, and while not […]
press: whbm alter ego tv commercial featured in women’s wear daily
“ROCHA’S DANCE OFF: having been discovered during an irish dance competition, coco rocha appears to be ready made for the white house|black market fall ad campaign. the model shows off her tap dance skills and 12 different ensembles in a 30-second commercial called “alter ego” directed by matt bieler with help from johan renck. and […]
bts: whbm alter ego featuring coco rocha
behind the scenes with ceft and company and model coco rocha as she challenges her alter ego to a dance-off for white house black market’s fall 2012 campaign. view all work related to this project.
editorial: hong kong actress maggie cheung photographed at hotel regina in paris
the beautiful actress who eventually married french director olivier assayas and acted in wong kar-wai’s most iconic films such as days of being wild, in the mood for love, and as tears go by was selected by creative director ucef hanjani for a featured cover story in this editorial design project. the actress was interviewed […]
film: whbm a musical odyssey tv commercial by johan renck featuring coco rocha
the spot was inspired by the “work-kit,” a line of carefully designed modular workwear by white house black market. for this season, the line consisted of mainly black and white looks with the insertion of a single color…. red. the spot was shot accordingly and in just 2 days, on film, not digital, by swedish […]
bts: whbm a musical odyssey featuring johan renck and coco rocha
ucef hanjani, creative director and founder of ceft and company with sandra ranke, sara ellison and director johan renck on set of the filming of “a musical odyssey”. director johan renck. view all work related to this project.
bts: whbm a musical odyssey from coco rocha’s tap rehersal
the amazing coco rocha rehearses with choreographer ryan kasprzak for the WHBM TV commercial directed by swedish director johan renck for ceft and company. the commercial was launched monday february 20th on network television and cable; including such channels and programs as ABC, access hollywood, extra, bravo and E!. see coco’s post on her site. […]
film: target tv spot – pampers diapers
one in a series of over 16 spots created for target stores at kbp under the creative direction of ucef hanjani. the brief requirements, unlike the usual target messaging that focuses on designer products, were to communicate “value” across basic household retail products such as detergent, tissue papers, and the like. it was quite […]
case study: people and the press talk about white house black market commercial
youtube: “after having seen this ad, i just want to buy all the clothes and start tap dancing. yes, this ad is definitely working!” the huffington post: “so as we were patiently waiting for the oscars red carpet to begin, a flash of fabulous appeared on the screen – white house black market’s new foot-tapping commercial featuring supermodel coco rocha.” youtube: “this is the first ever clothing commercial that actually made me want to go to the store it was promoting. fabulous job” facebook: “love this commercial!!!! i don’t ever like commercials!! this is the greatest, made me wanna get up and dance…” facebook: “i think this is an…
bts: adore fall / winter with models egle and ieva
on set for japanese brand adore with models egle tvirbutaite and ieva laguna for ceft and company’s shoot with photographer karen collins. view all work related to this project.