“what’s great about jawbone is that its practicality is more than backed up by its visual appeal; it is designed to look and feel like a piece of jewellry or eyewear.” ceft and company’s collaboration with jawbone produced certain visuals like the one above. these visuals were created to be offered exclusively to high-end style magazines that we saw fit to accentuate the beauty and precision of jawbone products. although we knew the images had to be ‘interesting’ and ‘different’ to boost the chances of publication, no one ever imagined receiving a full page image in such a prestigious and widely distributed magazine as GQ. the shots are proof that with a bit…
ALTERNATIVE MEDIA
press: nars cosmetics “makeup your mind” new york launch party
topaz page-green. francois nars, american vogue editor grace coddington and calvin klein. francois nars and martha stewart. fashion icons, celebrities and friends graced NARS with their appearance on this big day. here are a few images from the launch party, held at cedar lake contemporary ballet theater in new york for the launch of “makeup […]
mobile app: nike be free ipad/iphone app development
the two iphone and ipad apps were developed for nike by ceft and company to showcase the SS2011 line up and technology in an entertaining, informative and yet emotional manner. in addition, a limited number of ipads were customized and programmed by ceft and company to be shared with key editors around the globe. that […]
digital: micro website for krug champagne – the making of the microsite
full screen animation upon entry. minimal navigation, exquisite taste. the history of a great brand and idea. the campaign: simply click on the items and hear the voice of anjelica huston explain the significance. or hear the voice of david lynch explaining his experience as a child and an usher at the JFK inauguration. the […]
events: LVMH champagne krug: advertising campaign extensions
in addition to the advertising campaign created for champagne krug, ceft and company developed ideas and venues to bring the unprecedented access of the marketing campaign to life. these extensions were aimed at expanding the luxury houses’ market, and allowing an ongoing presence without compromising the brand stature and character. the core idea was to […]
film: PEPSI world cup viral spot with landon donovan of the u.s. dream team
landon donavan of the LA galaxy and the US national team what is GSP? GSP stands for “gatorade series pro” a sports drinks exclusively available to pro athletes here’s a look at an interview with landon donovan, of the LA galaxy and the US national team, where the biggest challenge posted was in persistence […]
digital: viral customizable video proposal for ermenegildo zegna
ceft and company helped conceptualize a viral video, envisioned to drive traffic and awareness for the launch of zegna cologna. the contest presented a chance to win a custom tailored suit manufactured by zegna. the portal site allows the user to enter a person’s name or nickname and have a customized video e-mailed to the […]
digital: Jawbone website using visuals from the campaign
the visuals created by ceft and company for jawbone were used on the website, as well as in their advertising and in-store campaigns in order to create synergy and consistency. view all work related to this project.
editorial: nike rockstar story for doing bird
creatively directed by ucef hanjani, photography: karen collins, stylist: leslie lessin, set design: ceft and company, model: inguna butane, for nike, published in doing bird magazine. view all work related to this project.
bts: nike rockstar – smart ways to maximize efforts for doing bird magazine
fashion photographer karen collins was commissioned by ceft and company to photograph a story staged at the nike event venue designed by the agency. the story ran in the alternative fashion publication “doing bird” and mixed in vintage couture with nike’s latest dancewear. this was a smart way to maximize efforts in the announcement of […]