after the completion of our “art of fun” campaign for donald pliner, ceft and company’s involvement expanded into the brand’s social media channels (an area where the brand needed some help). the instagram visual takeover spanned just over four weeks, and provided a perfect opportunity to continue the “art of fun” platform and express the […]
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Advertising: Krug’s le cabinet de curiosités global ad campaign for LVMH’s uber luxury champagne krug
le cabinet de curiosités by graydon carter, editor of vanity fair graydon carter had served krug at his wedding prior to this campaign. le cabinet de curiosités by david lynch, director of mulholland drive. le cabinet de curiosités by jean nouvel, winner of the pritzker prize for architecture. le cabinet de curiosités by anjelica huston, […]
collateral: nike olympics etiquette book
nike uses a special reflective material in their olympic line which is extremely difficult to reproduce in photographs and in print. due to ceft and company’s close working relationship with its partners the team worked extensively prior to the shoot with the photographer, crafting the lighting technique. furthermore tests and discussions were conducted with their […]
mobile app: modular e-commerce mobile app for white house black market
work-kit is a line of fashion work wear created by white house black market. what is unique about the line is that all the pieces work seamlessly together. meaning, you can mix any top from the collection with any bottom and make it look like a set, with corresponding buttons and all… the modern working […]
Advertising: donald pliner “the art of fun” f/w campaign
“the art of fun” campaign for donald pliner continues with this fall / winter installment of brand visuals for online and advertising. “the art of fun” idea was derived from the brands history and DNA, rooted in bold design-cues and innovative use of materials. the campaign idea and visuals were conceived, produced and created by […]
Product/Package design: le labo scented candles for ceft and company
scented as no other candle can be, by fabrice penot of le labo fragrances. featuring a soft matte rubber dipped glass base, used to stabilize the candles. soft-touch packaging labels hand-pressed in pure silver inks that are individually numbered. in collaboration with our good friends at le labo fragrances, we’re proud to share the final […]
collateral: legion paper’s designer paper sample book
legion paper is one the largest and most prestigious paper manufacturers in the world with mills in over 16 countries and over 3,000 paper options. the sample kit designed by ceft and company for legion was ‘engineered’ to allow flexibility and customization. a single folded booklet that can be tailored to any potential clients needs. […]
press: ucef hanjani featured in “the new yorkers”
ceft and company co-founder and executive creative director ucef hanjani. architect richard meier. brandon ralph from code and theory. artist christina kruse. russell simmons, founder of rush communication, global grind & phat farm. ceft and company’s creative director ucef hanjani is featured in the book, “the new yorkers”. the book is a selection of, german photographer, gerald forster’s project…
collateral: richemont – ralph lauren stirrup timepiece announcement and press kit
ralph lauren and richemont embarked on the production of their premium luxury watches with the formation of the ralph lauren watch and jewelry company, S.A.R.L. based in geneva, switzerland. the joint enterprise was to rival the likes of patek philippe, audemars piguet, blancpain, breguet, jaeger-lecoultre, vacheron constantin, and rolex. with premium movements from jaeger-lecoultre in […]
LOGO/IDENTITY: Donald Pliner
original donald pliner logo ceft and company was given the task of redesigning the donald pliner identity. the original logo was suitable, however it had certain issues that needed to be addressed… ceft and company’s new logo for donald pliner after several ederations, a clean, modern logo was chosen. old and new shown side by […]
product/package design: maharam aromatic interior sprays
these product conception and design proposals were originally intended for maharam design studios. curated from natural plant base scents, the interior sprays seek to bring the spirit and experience of maharam’s unified patterns to life through the other senses. maharam is recognized for its rigorous and holistic commitment to design as a leading provider of […]
product/package design: WHBM workkit modular “big box”
here at ceft and company we believe that with a solid campaign idea, and a multi-disciplinary agency like ours, each and every touch-point of the brand can become a piece of communication. work-kit is a line of fashion work-wear created by white house black market. what is unique about the line is that all the […]
press: nike london 2012 olympics etiquette book featured on creativity online
“creative agency ceft and company, in partnership with nike, created this beautiful 1950s-inspired etiquette book for athletes going to london 2012. the book features models like yuri pleskun and hannah holman, photographed by max farago. the “etiquette” in question isn’t about not being the stereotypical boorish american, but about athlete-type things like how to knot your laces or roll the sleeves of a blazer. there’s a glossary that shows you nike’s latest innovations and how athletes can use them. check out more pictures on the right.”
collateral: WARDEMENTS deck of cards
designed and produced by ceft and company, the wardements spring / summer collection lookbook was presented as a deck of oversized cards (4″ x 6″). the wardements premier collection received numerous accolades from the fashion press across the globe, from vogue italia to french vogue and vogue.com… the collection will be presented in milan this year […]
bts: whbm a musical odyssey from coco rocha’s tap rehersal
the amazing coco rocha rehearses with choreographer ryan kasprzak for the WHBM TV commercial directed by swedish director johan renck for ceft and company. the commercial was launched monday february 20th on network television and cable; including such channels and programs as ABC, access hollywood, extra, bravo and E!. see coco’s post on her site. […]
advertising: japan’s premier brand TOTO in designer bathrooms
ceft and company partnered with japan’s premier brand in designer bathrooms, toto, for their communication needs. the project included product book designs, print visual art direction and photo shoot coordination. the visual campaign above included set ideation, design and production. toto products are used in premier hotels across the globe, from w hotels to four […]