julee wilson of huffington post wrote, “…as we were patiently waiting for the oscar red carpet to begin a flash of fabulous appeared on the screen–white house black market’s new foot-tapping commercial featuring supermodel coco rocha… directed by johan renck, the mastermind behind madonna’s ‘hung up’ video, the spot features coco tap dancing in over a dozen chic wear-to-work wardrobe options from the new “work kit” collection… and, coco is definitely workin’ it in the stylish and chic line of business wear–she literally dances across a boardroom table in heels… “i heard that they were planning on having a model tap dance. i was hoping i…
white house black market
press: as featured in WWD, chico’s fas inc, parent company of white house black market, net climbs 57.4% in Q3
ceft and company began its collaboration with white house black market in january 2012 and became the agency of record within months. we are thrilled with the news of the brands growth, and the recent article in woman’s wear daily below. while many aspects contribute to such developments, we’d like to congratulate our client for their vision and support in allowing ceft and company to contribute to this success through the recent iconic communications campaign featuring coco rocha. (spot #1: ” a musical odyssey“, spot #2: “alter ego“) “chico’s FAS inc. continued to grab market share in the third quarter… the firm’s earnings jumped 57.4 % to $41.7…
press: whbm workkit TV commercial featured on oxygen show “the face” starring coco rocha
it is not often that a product commercial can find its way into general entertainment, but this one managed to do just that. the workkit commercial by ceft and company for white house black market utilized model coco rocha’s amazing talent in dance, making the spot a favorite showcase for coco. previously coco had worked with such brands as marc jacobs, lanvin, yves saint laurent, zac posen, stella mccartney and anna sui, securing her place as a multifaceted model. her work with whbm stood out, and her agent secured permission from the agency and the client to include the commercial as part of coco’s introduction in her show “the face” on oxygen. this was completely unsolicited, making…
press: whbm alter ego tv commercial featured in lucky magazine
“coco rocha has been cast by white house black market to bust some moves in previous seasons–but this time she’s not alone. well, okay–technically, she is. the brand’s fall 2012 campaign features the model in a pose-off against herself, wearing office-appropriate outfits on both sides of the battle. after watching the video a few times, though, we still couldn’t decide on a clear winner. both versions of the copper-haired model look really good–and they’d definitely out-dance us….“ – alison syrett, lucky mag following the success of the first white house black market commercial “a musical odyssey” by ceft and company, the sequel titled “alter ego” surprises the audience…
press: oh-so-coco features whbm’s a musical odyssey
“if you were watching tv yesterday, you may have caught the premiere of my new whbm commercial. quite a few people did, and i was so happy to receive such encouraging feedback!” “yes I did all my own stunts and still have the bruises to prove it!” “white house black market asked me to tap dance for their next tv campaign….the inspiration for my performance was the recent hit film ‘the artist’, and i can’t wait to show you the finished product (i’m still sore from the days of rehearsal). see some behind-the-scenes pictures of my rehearsal above, thanks to the great creative team at ceft & company.” the beautiful coco rocha posting on her…
film: whbm a musical odyssey tv commercial by johan renck featuring coco rocha
the spot was inspired by the “work-kit,” a line of carefully designed modular workwear by white house black market. for this season, the line consisted of mainly black and white looks with the insertion of a single color…. red. the spot was shot accordingly and in just 2 days, on film, not digital, by swedish […]
bts: whbm a musical odyssey featuring johan renck and coco rocha
ucef hanjani, creative director and founder of ceft and company with sandra ranke, sara ellison and director johan renck on set of the filming of “a musical odyssey”. director johan renck. view all work related to this project.
bts: whbm a musical odyssey from coco rocha’s tap rehersal
the amazing coco rocha rehearses with choreographer ryan kasprzak for the WHBM TV commercial directed by swedish director johan renck for ceft and company. the commercial was launched monday february 20th on network television and cable; including such channels and programs as ABC, access hollywood, extra, bravo and E!. see coco’s post on her site. […]
press: WHBM alter ego TV commercial featured in kenton magazine
“much like the previous season, the stunning coco rocha will return to be the face of white house black market’s fall 2012 campaign with a series of print and television advertisements. entitled ‘alter ego,’ the new tv spot will feature the supermodel doing more than just striking a fierce pose–instead, she will be tap-dancing a routine specifically created by broadway choreographer, laurin latarro. the campaign was created by new york based agency ceft and company, under the creative direction of ucef hanjani.” following the success of the first white house black market commercial “a musical odyssey” by ceft and company, the sequel titled “alter ego” surprises…
film: whbm alter ego tv commercial featuring coco rocha vs. coco rocha
model coco rocha dance challenge with herself in this white house black market TV commercial following the success of the first white house black market commercial “a musical odyssey” by ceft and company, the sequel titled “alter ego” surprises the audience with coco’s twin who battles her in the ultimate “dance-off”. the spot directed by […]