when you have something for everything. 1906 combines phrama grade THC & CBD with other plant medicines for precisely targeted effects (like cognitive function, serotonin production & more). go for energy / chill for relaxation / sleep for zzz / boost for just that oomph! / bliss for happiness / genius for brainpower / love […]
branding/naming/copy writing: tone, language and attitude for revlon charlie chic
tone, language and attitude for charlie revlon each, fragrance had a little message from charlie the agency was also responsible for the product and packaging designs as well as a range of marketing needs. no opportunity overlooked research had revealed that charlie’s younger audience was increasingly experimenting with fragrance layering — combining multiple […]
identity naming: revlon charlie rio rebel
ceft and company was engaged with revlon in the creation of fragrance names for charlie perfumes. a series of names were created and put forth, after rounds of approval, the names where put through legal and TM search to insure clearances for global usage. the agency was also responsible for the product and packaging […]
identity/naming: Charlie Electric Blue
ceft and company was engaged with revlon in the creation of fragrance names for charlie perfumes. a series of names were created and put forth, after rounds of approval, the names where put through legal and TM search to insure clearances for global usage. the agency was also responsible for the product and packaging designs […]
content: double eleven sustainable wear studio photoshoot
images created for double eleven social channels, online marketing, ecom and seasonal look book. 1 day studio shoot photographed on fuji film by karen collins. view all work related to this project ceft and company worked closely with double eleven’s founder in the production […]
branding: 1906 new highs
logo and identity development for 1906 new highs. view all work related to this project.
influencer: event for net-a-porter photo-op social event case study
“turning the world of beauty on its head” the net-a-porter “upside down room” was a photo-op event set up by ceft and company new york to encourage social media engagement during a net-a-porter anniversary event. the room was designed to create an optical illusion, making visitors appear upside down when taking […]
press: timberland heat index reaches 100 and 97 with gez and millennials respectively
“how did timberland become genz and millennials top choice for outdoor footwear? and can it hold the top position moving forward? that is to be seen… brand loyalties are evolving. in today brutal brand wars, the brand heat index reveals the industry players making the biggest impact. based on a survey of nearly 5,000 u.s. consumers, analysis highlights shifting loyalties and the factors that set top brands apart…”
press: it’s time to start wearing Vans again
“it’s time to start wearing vans again… GQ global style director noah johnson’s no-holds-barred view on contemporary menswear, the culture of fashion, and how to get dressed now. this spring and summer the internet’s best trend sleuths claimed vans as this years ‘it’ shoe,” serving up an assortment of hot and vile takes on the matter. i’ve read the posts and they are nothing short of violence. some called vans “nostalgic.” are they casting back to spicoli’s carefree early ’80s? or, like, three years ago when everyone was wearing vans…”
press: zero waste hoodie solves sustainable fashions biggest problem
“in a new partnership the sustainable fashion brand katla has managed to solve one of fashions biggest problems… waste! it all started with a hoodie… ‘the tie up has yielded a hoodie that uses 25 percent less fabric than its traditional counterpart. that means 25 percent less material consumption… and 25 percent less material cost…”
apparel: ceft and company new york snap back wool blend 420 baseball cap with ceft smoking lion
limited edition of 100 made – each cap $420.00 classic fit snap back in dark new york blue embroidered white thread on dark new york blue IV XX ceft and company new york released as part of the footwear collab with kastel shoes to commemorate the smokers “no-sox […]
content: Vans and Vans OTW Photoshoot, branding and styling
we recall being told “the right attitude will get you everywhere” hi there… here is some of our latest works for vans… a california streetwear company many of us here, grew up with, and introduced to our kids. what we loved about vans was its inclusiveness and its laid-back attitude… vans heritage […]
press: high snobiety… how did timberland end up partnering with louis vuitton
“no brand owned this year’s fashion week harder than timberland and no shoe was more visible than the signature timberland 6” boot otherwise known as “timbs”… google’s trend tracker reveals that searches for timberland nearly doubled that day, sparking a heightened demand that still hasn’t dipped. two titans of culture coming together for co-branded shoes? come on. this was destined for virality…”
press: high snobiety features timberland x louis vuitton limited edition boots
“timberland was the biggest news on the paris FW fashion week thanks to its collaboration with pharrell williams and the timberland x louis vuitton limited edition boots. the boots featured real 18k gold hardware…”
digital: timberland website template and creative guidelines for revamped e-commerce
ecomm images created by ceft and company for timberland ceft and company was engaged to art direct, create, cast and style, photograph, edit, and deliver a template that would guide the look and feel of the timberland’s future ecommerce website. timberland’s original website (L) and “option 1” with image/context calibration + video embed […]
press: timberland reaches the top with its collab with pharrell williams and louis vuitton
“timberland x louis vuitton… timberland reaches the top with its collab with pharrell williams and louis vuitton… ever since louis vuitton unveiled its latest fall/winter collaboration with timberland at paris fashion week in january, i’ve been penning fan fiction in my head about how this collaboration would have been received by new york rappers in the ’90s. like imagine if timberland boots by louis vuitton hit the streets back when rappers like biggie were photographed rolling dice…”
product design: kastel x ceft and company limited edition single piece super soft kid leather sneakers
one of the 3 color ways of the ceft x kastel single piece super soft kid leather limited edition sneaker “pencil holder hoop” can also hold other items the shoe pattern is designed so the only stitching visible is in the back – wrapping the entire leather piece around your […]
product design: selima optique x ceft and company collab limited edition sunglasses frame
the story behind the glasses. “poetry, a dash of nostalgia, and a love for old world mastery… all from a man who claims to despise all that is romantic or nostalgic. here is the story of your very special one out of one-hundred frames, the three-years it took to design and manufacture […]
press: collaborations in art, fashion and advertising – interview with creative director ucef hanjani
“collab and co. sarah scaife explores the long history of collaborations between fashion brands and designers, and speaks to ucef hanjani co-founder of leading agency ceft and company new york. ‘influencer marketing agency’ is an over-used catch phrase which brings very little to the table, unless it is handled thoughtfully. any brand can reach out to the top ‘influencer of the day’ – with the right amount of funding they will pander your product as much as the next brand – but what is genuine in the mind of the consumer is not always so easy to predict… or necessarily that expensive…”
Protected: apparel: six senses hotel staff uniform design by ceft x katla
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Protected: consulting: cipriani casa interiors + furnishings
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interiors: retail space renderings
events: event design and production compilation video
fashion and luxury, event design and production agency, based in nyc view the full ice sculpture installation here. this compilation of our work includes a few of ceft and company’s collaborations with nike, LVMH, pepsi, nars along with other international brands. the diversity in each production or event is as eclectic as the challenges […]
interiors: consultation for luxury hotel spa
interior renderings for arizona based luxury hotel spa group basement spa entry and lounge interior renderings for luxury hotel spa as part of a consultation on asthetics and experiences. view all work for interiors.