“it’s come back time… can vans recapture its cool? vans is making headway in winning back customers with unconventional new products, though overall sales are still sliding. vans is throwing its classic sneakers in a blender. it reworked its staple old skool by outfitting it with rugged vibram hiking soles, ultra-strong dyneema fabric uppers and a rotary lacing system…”
Press: v-magazine on the legend of ward the man behind wardements
“it all started in the basement…” that will get you reading on wouldn’t it? the “legendary hair stylist” story started in the basement, but this started initially as a joke—it’s in ward’s nature to push some buttons and make people laugh. if you follow him on instagram, you get to know his playful side…”
press: timberland 6″ boots come a long way since their release in 1973
“timberland’s 6 inch work boots – known as style #10061 to the brand’s employees or by their more popular monicker “timbs” – have come a long way since their release in 1973… originally designed as a hard-wearing boot for new england construction workers, the six-inch high waterproof nu-buck shoe has vecome synonymous with hip-hop style, appearing on the feet (and the songs) of everyone from notorious BIG to kanye west…”
press: viction:ary behind collections
“… ceft and company new york’s work for nike, US open, featuring serena williams, and their kit for supreme, featured in viction:ary’s hard -over annual of design and art direction. the high quality book is printed yearly, and features some of the finest international design and art direction for that year…”
social media: lululemon health and wellness everlux influencer social / instore / online
on set for lululemon social campaign that included assets for instore and online. lululemon recognized early on that forging connections with fitness instructors, yoga teachers, and community leaders would yield enthusiastic brand ambassadors. those very ambassadors “…who in turn wear lululemon gear, post about it online, and become living […]
press: ucef hanjani in the new yorker magazine volume 05
“co-founder and creative director, ucef hanjani, photographed by wataru shimosato for the new yorker magazine – japan, in their street style portraits volume 05 and 21…”
press: highsnobiety on nike architecture of the body
“nike womens drops their fall winter lookbook, which celebrates the athlete’s architecture of movement. accommodating a variety of sports, the collections have been designed to not only encourage the best possible performance, but physically emphasize it for aesthetic value, too… that includes garments such as sculpture tights featuring bold prints…”
packaging design: 1906 love / go chocolate coffee beans
1906 love beans : dark milk chocolate espresso coffee beans – packaging design by ceft and company 1906 love beans are a custom experience created by 1906 using a variety of ingredients to enhance your love life. the chocolate beans contain CBD, cannabis, theobromine, ashwagandha, muira puama, catuaba bark extract, and damiana leaf extract. the […]
press: nike london olympics etiquette book featured on limite magazine
“winning is good, but looking good as you win is kinda important too. nike released this tongue-in-cheek style guide for american athletes, which provides tips on how to wear the brand’s apparel during appearances on the medal stand or around the olympic village. the hardbound volume, developed in partnership with creative agency ceft and company…”
press: le cabinet de curiosités featured on the fabulous report
“a well-heeled group of art-world insiders, collectors, and taste makers descended to the new york mercantile building over the weekend to attend a swanky celebration presented by marlborough and steinitz galleries. the event which was held in honor of the opening of “le cabinet de curiosités,” an installation from artist thierry despont, featured antiques from the steinitiz collection…”
press: as featured in WWD, chico’s fas inc, parent company of white house black market, net climbs 57.4% in Q3
“ceft and company began its collaboration with white house black market and became the agency of record within months. 14 months into this partnership we are thrilled with the news of the brands growth, and the recent article in woman’s wear daily below. while many aspects contribute to such developments, we’d like to congratulate our client for their vision and support in allowing ceft and company to contribute…”
press: WHBM alter ego TV commercial featured in kenton magazine
“the stunning coco rocha will return to be the face of white house black market’s fall campaign with a series of print and television advertisements. entitled ‘alter ego,’ the new tv spot will feature the supermodel doing more than just striking a fierce pose–instead, she will be tap-dancing a routine specifically created by broadway choreographer, laurin latarro…”
advertising: “never underdressed” london digital advertising
director/photographer karen collins collaborates with ceft and company on the conception and production of the ethereal series, never underdressed. set in a red room and featuring model cris herrmann (celine, vivienne westwood, calvin klein, paul & joe, alexis mabille) this is a series of seven short and enigmatic vignettes for never underdressed digital advertising […]
advertising: timberland FW campaign photoshoot – out there
ceft and company is excited to share some of our latest work created for timberland. timberland’s DNA is rooted in workwear, the great outdoors, all-weather condition gear, and lets not forget the urban love affair with “timbs yellow boots”. there was a desire to carve a specific sector that separated timberland visually from the north […]
film: bruno magli’s premier fashion film “603” filmed at the st regis hotel debuts at the 69th venice biennale
the film shot at the st. regis hotel in new york, premiered on the occasion of the 69th venice international film festival, where bruno magli presented the film made in collaboration with the american photographer karen collins. the short film, performed at the red carpet lounge in front of the palazzo del casino, and introduced […]
branding/naming/copy writing: tone, language and attitude for revlon charlie edge
tone, language and attitude for charlie revlon each, fragrance had a little message from charlie the agency was also responsible for the product and packaging designs as well as a range of marketing needs. no opportunity overlooked research had revealed that charlie’s younger audience was increasingly experimenting with fragrance layering — combining multiple […]
press: refinery29 features our nars social media campaign
“there’s all this hubbub about the new NARS book and its interactive website makeup your mind. the very cool creative team at ceft and company did the design and production. and sure, we love that everyone can get in on trying out the looks françois nars created for the just-released “how-to tome”, makeup your mind: express yourself, but what we’re really psyched about is…”
press: gerald forster photographs ucef hanjani in the new yorker
“german photographer/director, gerald forster, visits the homes of new york city’s most notible creatives, capturing the place where they are their most imaginative. forster photographs the homes of the founders of reknown brands like: le labo, ceft and company new york, rush communications, threeASFOUR and WSJ magazine photo editor, jennifer pastore, to name a few…”
press: ucef hanjani featured in “the new yorkers”
“ceft and company co-founder and executive creative director ucef hanjani. architect richard meier. brandon ralph from code and theory. artist christina kruse. russell simmons, founder of rush communication, global grind & phat farm. ceft and company’s creative director ucef hanjani is featured in the book, “the new yorkers”. the book is a selection of, german photographer, gerald forster’s project…
press: vogue on model-approved label Wardements
“from gigi hadid to kate moss… wardements has already received the model stamp of approval… ward stegerhoek is a man of many trades. the dutch-born vogue-minted hairstylist rose to fame in the early 1990s, taming the coifs of supermodels like cindy crawford, and has been working in the industry ever since. now, however, he’s also making waves for his Instagram account @ward_hair. the feed features images of his editorial work… “
press: timberland boasted a significant bump in overall brand equity
“…timberland boasted a significant bump in overall brand equity (+7.5), representing the growing value that momentum (+8.0). the popular outdoor boot company saw the greatest rise in gen z’s familiarity with their brand. while many factors aligned for this rapid uptick, timberland’s strategic step into the metaverse greatly helped them…”
press: nars cosmetics rolls out new social media strategy
“social media is a challenging medium for luxury brands. while it’s tempting and advantageous, it comes with many perils, namely lack of control and placement and associations with mass outlets. for NARS it was quite apparent that we had to start from scratch and custom build a website that was within the brands aesthetic and sensibility, while incorporating as many available social media channels as possible…”
press: hennessy campaign – the fastest selling cognac
“hanjani says that hiring luchford who shot the legendary prada campaign was essential to getting what was needed. ‘when we first proposed luchford there were some reservation about the moodiness of his early work’ he continues ‘but luckily we had smart clients who saw the advantages.’ hennessy is now the fastest-selling cognac…
press: as featured in NY times ceft and company to reintroduce revlon’s iconic brand charlie
“revlon, new york, chose ceft and company, new york, to help reintroduce the fragrance brand charlie. billings were not disclosed. the agency’s work will include packaging design.” ceft and company is thrilled to be the agency of choice for the rebranding of the iconic fragrance, charlie. charlie is one of revlon’s most iconic fragrance brands which made waves upon its original launch back in 1973…”