ralph lauren and richemont embarked on the production of their premium luxury watches with the formation of the ralph lauren watch and jewelry company, S.A.R.L. based in geneva, switzerland. the joint enterprise was to rival the likes of patek philippe, audemars piguet, blancpain, breguet, jaeger-lecoultre, vacheron constantin, and rolex. with premium movements from jaeger-lecoultre in […]
collateral: double eleven unisex collection look book + social media content
collateral piece designed and produced by ceft and company for double eleven unisex line mindfully produced luxury utility wear by double eleven – utilizing repurposed materials from vintage tents, parachutes, and other fabrics – immaculately tailored and lined with the finest silk ceft and company proposed the creative talent behind the photoshoot that include photographer […]
events: timberland greenstride nyc subway oasis event
a nyc subway station was transformed into an event space for timberland jon gray co-founder of ghetto gastro collective which supplied the special snacks at the timberland green stride event nature finds its way… podiums displayed the art work, showcasing raw materials used in the latest timberland sustainable boot designs ceft and company was brought […]
social media: “stranger than paradise” 1/3 social media campaign for salon des alt
ceft and company created this visual campaign consisting of 26 short 5-second clips, intended for digital billboards, instagram stories and highlights. the idea was to draw attention by creating unexpected clips that felt “produced” and worthy of viewing without them being too costly… the end goal was to create show-stopping clips that encourage re-posting and […]
social media: “stranger than paradise” 2/3 instagram campaign for salon des alt
ceft and company created this visual campaign consisting of 26 short 5-second clips, intended for digital billboards, instagram channel stories, and highlights. the idea was to draw attention by creating unexpected clips that felt “produced” and worthy of viewing without them being too costly… the end goal was to create show-stopping clips that encourage re-posting […]
interiors: trak-kit renderings for healthcare and wellness
product design: wardements + pamela anderson foundation limited edition apparel collaboration
ceft and company collab hoodie with wardement x pamela anderson wildlife foundation “siberian tiger club” hoodie design by ceft and company in collaboration with wardement x pamela anderson wildlife foundation to protect our earth you sometimes have to kick some ass! outlaw motorcycle gang meets siberian tiger preservation. the wardements “siberian tiger club” hoodie […]
advertising: hennessy cognac shoot
“loves oliver. loves oliver. appropriately complex. hennessy cognac.” “matchmaker. divorce attorney. appropriately complex. hennessy cognac.” this campaign was created based on the tagline “appropriately complex” which embodied the complicated processes and layered aromas of eau-de-vies in an aged cognac such as hennessy. the visual advertising campaign revolved around social settings that also embodied complex characters […]
social media: timberland instagram ‘brand world’ reboot
timberland is an incredibly iconic U.S. brand with roots in music, street wear, and urban culture not to mention their functional durability which makes them one of the leading footwear brands in the world. ceft and company’s engagement with the brand runs deep, from consultations on digital work to production of content and music for […]
social media: “the calling” wine campaign and website
strategy and social campaign development for “the calling” wine packaging “the calling” red advertising – red advertising – white social media brand turf : social media campaign 4: in pursuit of the perfect red “contest” how specific are you? pick the color of our next limited release red – win the prize. event – photo […]
product/package design: kastel shoebox packaging design
“inspired by california – shaped by scandinavia” that is the motto that two sneaker enthusiasts, and founders of kastel, use to explain their uniquely blended designs. the designers relaunched one of their favorite california-based sneaker brands from the 90’s, but this time built for a new purpose. the new kastel shoes are constructed with the […]
advertising: “never underdressed” london underground digital advertising
moving pictures: digital advertising – outdoor screens and on social media digital outdoor adverting: london tube station and new york subway more mysterious videos from director/photographer karen collins in collaboration with ceft and company. the agency helped on the conception and production of the never underdressed digital advertising series. view all […]
digital: ASA north low-fi website design
a rather different approach to web-design in this overly tech-ed-out world… full circle dismissal of the evolution of animated technology with ASA north architects. landing page / an academic list: a straight forward list of projects and links are laid-out in the simplest of manners, in an unconventional old-style baskerville serif font. the client: a […]
beauty / fragrances: “stranger than paradise” 3/3 instagram campaign for salon des alt
ceft and company created this visual campaign consisting of 26 short 5-second clips, intended for digital billboards, instagram channel stories, and highlights. the idea was to draw attention by creating unexpected clips that felt “produced” and worthy of viewing without them being too costly… the end goal was to create show-stopping clips that encourage re-posting […]
advertising: adore fall / winter campaign featuring josephine skriver
adore campaign with model josephine skriver print and outdoor campaign for japanese brand adore’s fall/winter 2011 campaign. creative direction by ceft and company, photographed by karen collins and featuring the exquisite model josephine skriver. view all work related to this project.
digital: havoc second screen ipad app, UI and UX development
second screen app designed by ceft and company: identity, design, UI and UX in partnership with new york digital labs. setting screen displays user credentials and badges as well as user entered info. frequent users earn badges that gives committed users control and power on what the network broadcasts. the second screen app is synced […]
packaging design: 1906 everything just better gift box
2 color soft touch with spot gloss UV and embossing plate magnetic closure – clasp the collaboration with 1906 spanned a range of packaging projects including tins, pouches, gift boxes, and bags – as well as display structures, packaging, event designs, and branded gifts items. view all work for 1906.
collateral: google products influencer kit proposal
as part of their influencer marketing plan, google sent select individuals special kits containing their state of the art products. each kit was curated with key products, with each recipient in mind. a premium and ultra premium kit was to be created. the kits had to accommodate various modes of transport: hand delivery to the […]
film: nike master the elements fall winter “all condition” running collection film
film and still production for nike’s ACG – all condition apparel video below produced in NY by ceft and company – press play for video to begin for this winter holiday, nike introduces their latest running gear suitable for all conditions. the apparel […]
advertising: donald pliner “the art of fun” s/s campaign – resort
“the art of fun” luxury creative content made in italy, these beautifully hand-crafted pumps, inspired this image of a bird cage. with its colorful tropics-inspired palette, and shimmering feathers gracing its silhouette, it was only apt to try and possess this little bird-of-paradise in our protective cage. they are a work of art… not […]
advertising: timberland ss campaign photoshoot – gear up
ceft and company is excited to share some of our latest work created for timberland. timberland’s DNA is rooted in workwear, the great outdoors, all-weather condition gear, and lets not forget the urban love affair with “timbs yellow boots”. there was a desire to carve a specific sector that separated timberland visually from the north […]
logo/identity: kastel shoes
branding and logo, identity design for kastel kastel: inspired by california – shaped by scandinavia is the motto that two sneaker enthusiasts, and founders of kastel, use to explain their uniquely blended designs. the designers relaunched one of their favorite california-based sneaker brands from the 90’s, but this time built for a new purpose. the […]
social media: donald pliner’s “the art of fun” instagram brand world takeover
after the completion of our “art of fun” campaign for donald pliner, ceft and company’s involvement expanded into the brand’s social media channels (an area where the brand needed some help). the instagram visual takeover spanned just over four weeks, and provided a perfect opportunity to continue the “art of fun” platform and express the […]
advertising: salvatore ferragamo campaign by glen luchford
art direction : ucef hanjani, ceft and company new york for ferragamo. here are four of approximately a dozen executions created for salvatore ferragamo’s global campaign. the campaign was art-directed by ceft and company’s creative director, ucef hanjani, and photographed by filmmaker and photographer […]